The slogan of the relay is "Light the Passion Share the Dream".

The slogan is highly expressive of the theme and distinctive in sentence structure. "Light the passion" captures the spirit of Olympic Torch Relay and is inspiring. "Share the Dream" falls within Olympic language terminology and correlates with the staging concepts of the Beijing Olympic Games and its "One World One Dream" slogan. The slogan is simple, meaningful and easy to remember, read and share.